3 important aspects of good design in advertising

Whenever we turn on the TV, we spot the advertisement running around, we notice a catchy jingle, we see important slogans, we see some animations or a brand’s showcase. But there’s more to advertising.

According to the sources, a human is exposed to 5000 advertising messages a day. An advertisement comes in various forms, sizes, & shapes.

While traveling across other cities through the road we see a lot of banners & hoardings of different products like even the real estate advertisement we see a lot of upcoming projects on the huge banner or hoardings.

Now, Let’s find out what is advertising design?

Advertisement is calling out the public attention to any sources like TV, Hoardings, Radio, etc. Advertisements are basically public announcements through paid forms by an identified sponsor.

According to Kotler

“Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.”

Advertising design helps create goodwill for the company and increases consumer allegiance after attaining a distinct period of time.

Have you wondered why brands spend so much to be heard & seen on TV, Radio & Newspaper ads?

What makes you trust a particular brand or service?

It’s the Power of Advertising. Wherever you put up a glance today you see advertisements telling you about products & services.

Let’s take the example of YouTube today. As we surf YouTube we come across a lot of advertisements while watching videos, these ads are basically about products & services. It’s about creating brand awareness & influencing society.

Since it’s festival time while watching a tutorial on YouTube we come across the advertisement of a sister tying rakhi to his brother and showcasing the product dairy milk as sweets, its festival time without sweets the festival would go definitely blend.

Advertisements create awareness in the society. It is about educating society about your product & service and it’s done to get the higher engagement & interest of the society you’re looking out for.

Doing a business without design advertising is like having a cheeseburger without cheese. In our day to day life as we see that advertisement has taken place all over.

Earlier the traditional advertising would be more of touchable items like business cards, print ads in the newspaper, print magazines, it also includes TV ads, brochures, billboards, etc.

And all of these advertisements were used to create brand awareness for years & years now. People are still habitual to traditional advertising and design.

As you see the world is growing day by day, people are getting more digitized than ever. In the world of Netflix& Amazon, prime people love watching digital content. Even the daily newspaper today has gone digital as people read daily articles and news updates.

We also see the design and graphics more in digital advertisements. The key element today in advertisements is graphics, design, color combination, messages.

Good graphics in design advertising plays an important role today. Some of the store’s products, books & services we all have ever used. Some are maybe quite full of content & provided value far beyond their cost & in many cases even provided a huge benefit to the business.

Why does design matter?

Well, excellent marketing is all about effectively communicating the value of the product or service. The problem is that it’s just a whole lot harder to communicate this value if something is poorly designed. A lack of design shows a lack of care and hardly invokes the positive feelings that you need to make a sale.

Advertisements are the voice of the brand. Most of us facilitate the communication between a brand and the consumer. Advertisements are most powerful when you put up a good design and graphics into them.

The right graphics would easily gain attention and magnify the chances of the consumer buying the product or services. Nowadays as you see, businesses introduce new products and services.

The first main aspect is to create a magnificent product design or web page design in order to grab the attention of our potential customers. Advertising & graphic designers companies study the psychology behind the public’s emotion and perhaps they have a successful advert.

Top companies today spend excessively on the graphic designs of advertisements and most people have switched to digital marketing advertising from print advertisement because of the good design aspects.

A good graphic designer should contain these qualities and they are as follows;

· Creativity

· Effective communication skills

· Create innovative Ideas

· Image Manipulation

· Aesthetics

· Typography

A good design advertisement is when people could relate & give attention to what the advertisement is meant to say, For example: Putting up the creation of a Letter or Message or Mail and that particular content would have hands and is giving a warm hug to the actual person and mentioning the quote by saying “ If you really want to touch someone, send them a mail or a letter” this creative would be so effective.

Well let’s check out 3 aspects of good design in advertising:

And they are as follows,

· Good design raises the visibility

A lot of your competitors are in the race of good design and perhaps a good design definitely stands out of the crowd. A good design works the best for your consumers as your campaign would get recognized by the target audience you wish to get in touch with.

Figure the kind of graphics that would add a star to your brand & company. A good design would definitely be noticed by the people if it’s on point.

· Design drives conversions

You know it for a long time when a customer visits your website for the first time, the first impression is crucial. If you walk into a shop that looks run down, you won’t be impressed, will you? Presentation is very important.

Whether in the real world or the digital world, how does web design affect sales? Ultimately, when customers take the desired action on your website, the most direct result is conversion.

The simplest example of a conversion is a customer buying on your website. They visit, they like what they see, and buy or subscribe to your service.

· Design reinforces messaging.

A well-done agenda will emphasize the messaging that you strive to disseminate. This hyperlinks to the assertion on the implication of plan in branding, nonetheless, it’s moreover about the electricity of graphs to compel a statement and evoke gratitude.

Contemplate the situation of a nonprofit that’s fundraising or leaking the phrase about its purpose. A few cautiously wanted snapshots can further add to practicable sponsor than thousands of phrases of repetition on the matter of fairness.

Conclusion

Advertising Agencies in Pune are no exception. Advertising agencies in Pune are diversifying. And has bought advertising rightly focused with the business marketing.